We are a global business that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the
While many view our company as simply "Coca-Cola," our system operates through multiple local channels. The primary way that our products reach the marketplace starts with
All bottling partners work closely with customers – grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others – to execute localized strategies developed in partnership with our company. Customers then sell our products to consumers at a rate of 1.9 billion servings a day.
In January 2006, our company-owned bottling operations were brought together to form the Bottling Investments Group, or BIG. BIG was created to ensure those bottling operations receive the appropriate investments and expertise to ensure their long-term success. By strategically investing in select bottling operations, temporarily taking them under
When an operation is stable and thriving, BIG’s goal is to find a qualified bottler to assume operations and continue to grow the business. BIG is led by Marcelo Boffi.